Category Archive For "The100"
The100: Better arguments, positive uncertainty and Kawasakis
When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is more uncomfortable than a wet pair of socks. Thankfully, according to Ian Lesie, we can learn to be more at ease with them (arguments, not wet socks). But there’s more to disagreeing than just disagreeing. We …
The100: Creativity crises, fictional empathy and the Carolino effect
jeff@amazon.com In case you’ve been living under an extra large parcel, Bezos is stepping down as Amazon CEO. In addition to the airtime, wordtime and 21-gun salute recognising Jeff’s achievements, the ineffable Ritson has explained how Amazon’s success is due to their obsession with the customer. Insight is not the enemy of invention. It is …
The100: Tactical levers, beer mode and going client side
Someone who might say something a bit silly We’re fortunate enough to have been involved in more launches than a 1960s dockyard here at Watch Me Think. And whilst not one that we worked on directly, the new coffee bag from Taylors of Harrogate has always stood out. Just as brilliant is the story behind …
The100: Marketing cults, knowledge flows and involuntary body jerks
The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?). First port of call this year is our annual list of the top 10 most clicked articles featured in The100 last year. It’s quite the show. I also wrote a review of what 2020 was for me …
The100: Best of 2020
As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during 2020. In 10th place we have Lisa Charlotte Rost’s tremendously detailed piece on how to pick more beautiful colours for your data presentations. Pleasing. Next, in 9th, is a video about why an empty shampoo bottle …
The100: Project mapping, consumer loyalty and accidental sludge
When the milk runs out For the most part, consumer loyalty is about as windproof as a tea bag. Samuel Brealey argued that it is instead convenience that blows consumers from choice to choice. Is it really loyalty if you have to essentially bribe your existing customers to stay with perks? It reminded me of this …
The100: Negotiation tips, icebreakers and Toco Toucans
On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with his wisdom, this time in the form of the marketing BS Index. Maslow built his [hierarchy of needs] model from qualitative research on the Native American inhabitants of the Blackfoot reservation who later pointed out that …
The100: Career lessons, communication tips and the sound of rain
The Empire strikes back Fortune favours the brave. Or in the instance of brands during a pandemic, fortune favours the large. Big brands are reclaiming the market share they were once hemorrhaging, with many reporting their highest growth in years. But, because there’s always a but, is back to basics shopping here to stay? (You …
The100: competition myopia, BeSci pitfalls and giant beetroots
Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may not be our competition. In fact, we shouldn’t be calling it competition at all. Instead we should ask consumers about alternatives: It’s a dangerous blind spot because focusing on self-generated competitors versus market-oriented alternatives means companies …
The100: Data visualisation, sonic branding and 4am pees
There is no magic number Have you ever had to defend the number of participants used in a qual study? Err, does the bear wear a tall hat? Emmet O’Brian has nicely summarised a paper by Jacqueline Low on chasing theoretical saturation in its current form – the point at which new information stops emerging. The …