The100: Acquisitions, artaraxy and nuns’ brains

$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example.  Yet, as Ben Evans pointed out, Amazon isn’t doing anything different to those that came before them. Sears, for example, was even doing private label back …

Continue reading

The100: Slow-motion multitasking, faster horses and dreamscapes

I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my stiltskins. All too often it’s oversimplified and used to pooh-pooh the need for innovation research.  Indeed the quote is correct, participants aren’t going to invent the car. But that isn’t the point of research either. As …

Continue reading

The100: Better arguments, positive uncertainty and Kawasakis

When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is more uncomfortable than a wet pair of socks.  Thankfully, according to Ian Lesie, we can learn to be more at ease with them (arguments, not wet socks).  But there’s more to disagreeing than just disagreeing. We …

Continue reading

The100: Creativity crises, fictional empathy and the Carolino effect

jeff@amazon.com In case you’ve been living under an extra large parcel, Bezos is stepping down as Amazon CEO.  In addition to the airtime, wordtime and 21-gun salute recognising Jeff’s achievements, the ineffable Ritson has explained how Amazon’s success is due to their obsession with the customer. Insight is not the enemy of invention. It is …

Continue reading

The100: Tactical levers, beer mode and going client side

Someone who might say something a bit silly We’re fortunate enough to have been involved in more launches than a 1960s dockyard here at Watch Me Think. And whilst not one that we worked on directly, the new coffee bag from Taylors of Harrogate has always stood out. Just as brilliant is the story behind …

Continue reading

The100: Best of 2020

As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during 2020. In 10th place we have Lisa Charlotte Rost’s tremendously detailed piece on how to pick more beautiful colours for your data presentations. Pleasing. Next, in 9th, is a video about why an empty shampoo bottle …

Continue reading

The100: Negotiation tips, icebreakers and Toco Toucans

On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with his wisdom, this time in the form of the marketing BS Index. Maslow built his [hierarchy of needs] model from qualitative research on the Native American inhabitants of the Blackfoot reservation who later pointed out that …

Continue reading