Expressed user need This 101 on user needs is excellent.  It contains (and links to) all you need to know.  The test to see if you’ve found a valid user need? If you showed it to a user, would they recognise it as their need? Is it written with words real users use? Does it …

Are you a hanger or a dumper? Richard Shotton features on The Day One podcast. He’s discussing his 3 worst insight industry pet peeves (the myth of the public trust crisis, complex jargon, and the over-reliance on claimed data). On the last one, Richard uses Cialdini et al’s famous hotel towel experiment as an illustration, …

Painting with numbers Hannah Fry discusses visual thinking. It’s fascinating how it can reveal what would otherwise remain invisible, how it can have a profound effect on the way we approach problems, and indeed how it can sometimes mean the difference between life or death.  In there, she quotes the quote: “Only a graph speaks …

The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable generation in the history of marketing”? So which of these do you think is a banal excuse for not including the over-50s in most marketing strategies: Brand loyalty won early will last a lifetime?  Everyone aspires …

When the numbers don’t add up (on their own) Among the many problems with the world? Our tendency to favour analysis of hypotheses over an open, unbiased mind and inquisitiveness:  Pinning all your faith on an economic model alone, say, is like walking through a dark wood at night with a compass and only staring …

The over-focus on the present  The right honorable gentleman, Tom Roach, has written a stupendous piece on whether marketing is losing perspective. No guesses as to what his answer is.  Having modern marketing myopia means not lifting your head up to look out at the real worlds and lives of real people […] It means …

In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction.  Yet I’m not convinced that burning my inbox is the sea-parting solution many have been calling for. Not just because I’d have a hard time setting my laptop on fire, but we’d also simply replace it …

The world’s biggest database of human intentions The Parish of Brand Tracking uncorked a new metric late last year: Share of Search.  Les Binet convincingly explains that share of search can predict market share; where share of search goes, market share follows. 30 minutes in the egg timer flies by. And Les starts the talk …

$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak Design’s 90 seconds of (understandable) snark being a recent example.  Yet, as Ben Evans pointed out, Amazon isn’t doing anything different to those that came before them. Sears, for example, was even doing private label back …

I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my stiltskins. All too often it’s oversimplified and used to pooh-pooh the need for innovation research.  Indeed the quote is correct, participants aren’t going to invent the car. But that isn’t the point of research either. As …