Fancy a day out of the office? Roll up, roll up! Tickets for our in person event, You Are Not Your Consumer, are now live. The theme of the day is how to better understand people not like you.  We have 10 superb speakers lined up, including regular cast member of The100, Rory Sutherland (somebody …

“Welcome to AirSpace” We (or maybe just me?) may moan at what the algorithm churns out in our “because you did this, you might be interested in that” sections. However, more dangerously, algorithms are flattening our culture. Kyle Chayka has written a book on it and, using cafes as an example, has summarised her thoughts: …

Can anyone get AI to summarise all of these? Jeez, 2024? Let’s kick off with all the trend reports that have very kindly been collected into a Google Drive folder. Just the 124 decks in there… Evans above* Over and above all of those trend reports, I’d suggest reading Ben Evans’ utterly superb presentation on …

Phwoar. Anyone know where this year has gone?  To mark the occasion, we’ve compiled the top 10 most clicked articles in The100 this year.  Grab yourself a brew and enjoy… In 10th Behold! How to scare an insight manager, courtesy of Sinae Hudson.  In 9th A highly addictive click through of airport views around the …

Get your pin for bubbles here Cutting through the Hype, produced by the AAR, is a thorough investigation of the realities of a changing market as marketers go into 2024.  AI obviously features, but so does leveraging customer data, fluidity in marketing ecosystems, beyond purpose and connecting with Gen Z.  On AI, this quote from …

“Let your gut do what it was designed to do” There was some hullabaloo last week after Campaign Magazine anointed Amazon’s Christmas ad Turkey of the Week. Meanwhile, the good folk at System 1 said it was one of the most effective of all time. Cue the semantic trench warfare. Take it away, Lieutenant General …

Death by monetisation  The social internet is dead. “[…] the internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as …

GLP-1 > GPT Everyone is talking non-stop about a tech that’s changing lives. No, not GPT, but GLP-1s (colloquially referred to as Ozempic). For those that don’t know, it’s a medication that was originally developed for diabetes, but is now also used for weight loss, making us feel fuller for longer. The big question is, …

Would you be up for this? I’m trying to gauge interest for an in-person event we’re planning in London on 16th May 2024 (mark it in your diaries).  It’s called ‘You are not your consumer’ and will explore perspective taking, echo chambers and stereotyping. Plus what the dangers they pose in commercial decision making and …

You don’t need empathy Apologies for any coffee splattering such a heading may have caused.  You see, Ian Murray has argued that marketers shouldn’t be doing empathy at all, that it’s the wrong model for understanding and engaging with the people we call consumers. Instead, he proposes ‘perspective taking’:  “terms like ‘empathy’ and ‘perspective taking’ …