Category Archive For "What We’ve Read"
Sir John Hegarty: Creativity is receding from the world of marketing and the obsession with data is to blame
I’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Hooked? Read the rest on the original site…
Mark Ritson: Understanding customers is marketers’ most misunderstood mission
Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. Hooked? Read the rest on the original site…
The World Needs Netflix Minis
At 10 p.m. on the final Wednesday of May, shrouded in the darkness of our basement, my wife and I did something we used to do quite often, but now—in the 23rd year of our marriage—we do only rarely. We sat on our couch and watched a television show at the time it aired. Hooked? …
Why it’s important to gather the evidence – but easy to forget it even then
Written for and first published in the Financial Times on 11 May 2018. Hooked? Read the rest on the original site…
The Sad, Beautiful Fact That We’re All Going To Miss Almost Everything
The vast majority of the world’s books, music, films, television and art, you will never see. It’s just numbers. Consider books alone. Let’s say you read two a week, and sometimes you take on a long one that takes you a whole week. That’s quite a brisk pace for the average person. Hooked? Read the …
Rebooting AI – postulates
“We are trapped by Turing’s definition of intelligence. In his famous formulation Turing confined intelligence as a solution to a verbal game played against humans. This in particular sets intelligence as a (1) solution to a game, and (2) puts human in the judgement position. This definition is extremely deceptive and has not served the …
How to Give Humble Feedback
Andy Grove once told me, over a cup of Jamocha Almond Fudge ice cream at Baskin Robbins in Los Altos, “Fucking Steve [Jobs] always gets it right.” “Nobody’s always right,” I said. “I didn’t say Steve IS always right. I said he always GETS it right. Like anyone, he is wrong all the time, …