Little bets

Over at The Start up Daily they had a great piece on the way to discover where to focus your bigger efforts. Here at WMT we’ve always followed the mantra that if an idea is to fail, let’s make sure we fail fast and fail often. If we do that we’ll be in a solid place, where we can be sure we’ll be on the right track with what is left behind, and not be pursuing things that are doomed without any planned exit path.

They say ‘Constant small-scale experimentation will help you navigate uncertainty and develop your next steps. Determine in advance how much you can afford to lose in your experiments, and expect to lose it. Consider it the price of knowledge‘

As we scale up our operations, we’re learning fast what works, and what doesn’t. Maintaining that will ensure we are always going in the right direction.