McDonald’s Spicy Chicken McNuggets – A Post Launch Consumer Review

Every month we choose a new product from around the world to qualitatively review, and (mighty) hot off October’s press is a look at McDonald’s Spicy Chicken McNuggets in the US.

For me it was a really interesting one to work on because it meant adapting our Post Launch Consumer Review for quick service restaurants. The method was originally created with and for our FMCG clients to generate consumer-led improvement hypotheses, so in this occasion it was great to examine the service experience as well.

The findings in a nutshell? Real tasty, but needs clearer product options.

Drop me an email (karina@watchmethink.com) if you’d like to see the McNuggets report, but be warned, it will leave you craving for a trip to your local drive-thru!