Proof that “consumer closeness” is just lip service?

Proof that “customer closeness” is just lip service? Around 9 years ago the 2 gents pictured below started a business. It had the mantra of getting companies closer to their consumers. Plus some weird stuff about walking in their shoes… don’t ask. Evangelists for Customer Closeness They had seen the truth that many companies all …

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Opportunity Identification

Qualitative opportunity identification utilizes consumers to uncover real pain points, needs, and workarounds to drive innovation towards actual gaps in the market, faster. Involving the consumer earlier in the process narrows the scope of innovation and quickly allows client teams to focus on what’s important: solving REAL consumer problems. It’s estimated that of the 30,000 …

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“Ain’t no laws when you’re drinking Claws”

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

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Big Brands vs Smaller Craft Players

For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …

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Opportunity Identification Case Study: CBD Skincare

Within the last year, CBD is popping up everywhere, it’s the hottest trend and the buzziest ingredient. Even with all this buzz, what do we really know about consumers who use it and what is desired from its use? CBD is currently the newest cure all – it will provide relaxation, eliminate pain, bring better …

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Post Launch Consumer Appraisal: Nivea Biodegradable Wipes

“Wiping away waste” I am old enough to remember when facial cleansing wipes took the UK market by storm in the late 90’s.  Penetration and sales rocketed as women transformed their cleansing routines. This new product format meant that they were able to use less products and conveniently remove their make up at speed.  Wipes …

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Unwrapping packaging-free stores

Given all the hype… no hype is not strong enough… the movement (this word was used by one of our thinkers) around reducing the use of plastic, we decided to explore the small but evolving world of packaging-free stores. We had a bunch of shoppers (those who frequent packaging-free stores and those who don’t but …

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