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Here’s your latest kicked sandcastles:
Soccer moms and NASCAR dads “A common trick to make a target group sound like it’s worth focusing on…
Kicking off with a bang Well, well, well. This is a perspective I haven’t heard before: Malcolm Gladwell on…
“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”
Contrast, not constant Certainly we are evolutionarily wired to notice contrasts, not constants. Been lucky enough to go on…
“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a brilliant…
In praise of terrific arguments We shouldn’t avoid robust, passionate, biased argument. In fact, under the right conditions, it…
Expressed user need This 101 on user needs is excellent. It contains (and links to) all you need to…
Are you a hanger or a dumper? Richard Shotton features on The Day One podcast. He’s discussing his 3…
Painting with numbers Hannah Fry discusses visual thinking. It’s fascinating how it can reveal what would otherwise remain invisible,…
The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable…
When the numbers don’t add up (on their own) Among the many problems with the world? Our tendency to…
The over-focus on the present The right honorable gentleman, Tom Roach, has written a stupendous piece on whether marketing…
In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction. …
The world’s biggest database of human intentions The Parish of Brand Tracking uncorked a new metric late last year:…
$1.85 gold filled spectacles Amazon is often served dishes of disdain in response to their in-house brands, with Peak…
I sent a researcher to 1890 The misuse of the Henry Ford ‘faster horses’ quote has long rumpled my…
At the first signs of smoke As First Mate in the House of Vince during these lockdowns (the real…
When disagreement floods the brain I like a good argument – shocker, I know. Though for many, arguing is…