In literally every example we’ve seen where clients have done any of these steps, no matter the category or country, it has delivered enormous benefits.» Read more
This is a very large petard. And a lot of people are making some elementary handling errors (let’s be charitable).
The objective, of course, is easy copy and easy clicks. For this industry, it’s terribly tabloid, and likely to prove pernicious.» Read more
The consumer’s lack of desire to find out the real stories generally means that they can be taken for a massive ride.» Read more
Some manufacturers are treating the major trends that are disrupting their industry as the elephant in the room. How to spot the cracks and avoid the gaps.» Read more
Or is that just me?» Read more
The Consumer Closeness Toolbox is a 12-month subscription to a near continual stream of consumer-made video insights, trend-unpacking, and free-rein feedback options with the consumers themselves.» Read more
Quantitative info is for illumination, not support. To succeed in the future, companies must account for uncertainty and learn not to trust lazy predictions.» Read more