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Entries Published On May, 2018

Herd: How to change behaviour by harnessing our true nature

Herd outlines the underlying principles of mass behaviour through examples, such as the London riots, and guides you through applying these principles to marketing.

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Perennial Seller: The Art of Making and Marketing Work that Lasts

Some success stems from luck, whilst others argue that it’s all in the timing. But by Holiday’s reckoning, it ain’t that easy.

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