Interested in how the world came into its current political shape? Want to better equipped to second guess the next manoeuvres of the global stage by Putin or Xi?

This book nets the general thoughts, musings and put-downs from an advertising great, Mr Bob Hoffman. All 101 of them to be precise.

I think Knight wanted to write scarily honest account of what starting a business is really like. And, according to my heart rate, he certainly managed to do so.

0 to 1 is about taking an old idea, squeezing the stuffing out of it, and coming up with a business that nobody else has thought of.