Entries Written By Bo Beep
Big Brands vs Smaller Craft Players
For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …
The100: Invidious comparisons, Geiz ist Geil and Barbara Cartland
I presented (at IIEX in Amsterdam) a few weeks ago on how our obsession with data is causing the empathy gap to widen, and it seems that isn’t the only issue it’s causing… Science, *please* meet Art Adam Smith discusses how a lack of access to ‘useful’ data is fuelling mistrust across an already gaping …
The100: Chaos, data and the sticky stuff of life
The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth in Marketing event the other week, you’ll realise why we started with the mighty Martin Weigel and his case for chaos revisited. It was a worthy winner of post-of-the-month on Only Dead Fish, and when Martin …
The100: Elephants, 60 minute insights and the return of the Goldfish
Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that could help a brand achieve cut-through. But today, the pressure to ‘get an insight in (what feels like) an hour’ has never been greater.” Simon Lamey talks about re-finding the customer. It’s so good, I’m going …