Entries Written By Bo Beep
Alternatives to face-to-face research
Alternatives to focus groups, in-depth interviews, in-home testing? Need to conduct face-to-face research? Are your plans for focus-groups, possibly in-depth interviews or in-person in-home testing having to be temporarily suspended? If so, what alternatives are open to you? (Independent quallie? Read this first…) Alternatives to physically being there It’s the same issue faced by businesses, …
Proof that “consumer closeness” is just lip service?
Proof that “customer closeness” is just lip service? Around 9 years ago the 2 gents pictured below started a business. It had the mantra of getting companies closer to their consumers. Plus some weird stuff about walking in their shoes… don’t ask. Evangelists for Customer Closeness They had seen the truth that many companies all …
Opportunity Identification
Qualitative opportunity identification utilizes consumers to uncover real pain points, needs, and workarounds to drive innovation towards actual gaps in the market, faster. Involving the consumer earlier in the process narrows the scope of innovation and quickly allows client teams to focus on what’s important: solving REAL consumer problems. It’s estimated that of the 30,000 …
Pre and Post Launch Consumer Reviews
Qualitative pre and post launch consumer reviews deliver consumer-led innovation and sustainable commercial success with an ROI that large quantitative studies just can’t do. If you keyword search worst product launches in any given year, you will find a plethora of highly entertaining examples of products from around the world that should never have seen …
“Ain’t no laws when you’re drinking Claws”
It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …
Big Brands vs Smaller Craft Players
For many years the big brands have dominated the shelves in the UK Supermarkets. However, in recent years, there’s been a significant rise in smaller, independent and craft brands across multiple categories, with the food and drinks categories being especially disrupted. Given the scale of the disruption, we decided to explore consumer thoughts and perceptions …
Opportunity Identification Case Study: CBD Skincare
Within the last year, CBD is popping up everywhere, it’s the hottest trend and the buzziest ingredient. Even with all this buzz, what do we really know about consumers who use it and what is desired from its use? CBD is currently the newest cure all – it will provide relaxation, eliminate pain, bring better …
Post Launch Review: Hostess Bakery Petites
The idea of including treats and eliminating deprivation is currently a trend in the diets of US adults hoping to achieve a balanced diet. More adults are practicing a ‘treat yourself mentality’ with 46% of adults choosing products that are familiar from childhood.* One area of familiarity is the snack cake, often produced by Hostess. …
The100: Invidious comparisons, Geiz ist Geil and Barbara Cartland
I presented (at IIEX in Amsterdam) a few weeks ago on how our obsession with data is causing the empathy gap to widen, and it seems that isn’t the only issue it’s causing… Science, *please* meet Art Adam Smith discusses how a lack of access to ‘useful’ data is fuelling mistrust across an already gaping …
The Changing Face of Britain
Fact of the day: 14.2% of the UK population having moved from another country to the UK in the last five years* As such, it is really important that we understand more about the lives of different groups living in Britain. How do their cultural backgrounds and religious beliefs affect product purchase, usage and consumption? …