Entries Written By Bo Beep
Alternative Protein
USA – June 2017 This webinar helped people understand the perceptions and drivers for those pursuing alternative protein sources, focusing on: Drivers of usage of alternative protein sources Current products being used in meat & meat alternative categories Thoughts and perceptions of innovated alternative protein sources If you want to see the consumer videos and …
“Innovative, useful, production friendly” rice design wins the 2017 SPDYs!
That’s a wrap (or is it a wrapping?) for the 2017 Student Packaging Designer of the Year awards.
Driving change through authentic consumer closeness
UK – March 2017 At Insights 2017 Jenny Hearne (Watch Me Think) and Andy Hill (Samworth Brothers) illustrated how internal change can be brought about using a relatively straightforward consumer closeness programme, using authentic consumer footage. If you’d like to see the video of the whole presentation please email us.
What isn’t happening or what nearly happens is where insights and opportunities lie
Fantastic post from Siamack Salari, Co-founder and CEO at Mobicrew India: “If it’s true, it probably won’t be that amazing. If it’s amazing, it probably won’t be that true.”
After Election Surprise, Marketers Rethink How to Study Consumers
The presidential race was not far from the minds of executives from America’s biggest brands and advertising agencies last month in Orlando, Fla., at the annual conference held by the Association of National Advertisers…. Read the full article on the publisher’s site: http://ift.tt/2fX2ejW
Stop Using Data Like a Drunk Uses a Lamppost
Quantitative info is for illumination, not support. To succeed in the future, companies must account for uncertainty and learn not to trust lazy predictions.
This challenge from Richard Huntington to qual has particularly resonated…
We enjoyed the @AQRUK event last week and this challenge from Richard Huntington to qual has particularly resonated. https://t.co/IanTv5OdZe We enjoyed the @AQRUK event last week and this challenge from Richard Huntington to qual has particularly resonated. http://pic.twitter.com/IanTv5OdZe — Watch Me Think (@WatchMeThink) November 8, 2016 via Twitter https://twitter.com/WatchMeThink November 08, 2016 at 03:30PM
The next hot job in Silicon Valley is for poets
SAN FRANCISCO — Until recently, Robyn Ewing was a writer in Hollywood, developing TV scripts and pitching pilots to film studios…. Read full article at the publisher’s site: http://ift.tt/1oGQ3aM
Cognitive bias cheat sheet
I’ve spent many years referencing Wikipedia’s list of cognitive biases whenever I have a hunch that a certain type of thinking is an official bias but I can’t recall the name or details. It’s been an invaluable reference for helping me identify the hidden flaws in my own thinking…… Read the full article on the …
The next AI is no AI
Artificial Intelligence is starting to turn invisible from the outside in — and vice versa. The exact effects and workings of AI technologies are becoming more challenging to perceive and comprehend for humans. Even the experts themselves don’t always fully understand how an AI system operates…. Read full article at the publisher’s site: http://ift.tt/29LBOOU