Entries Written By Bo Beep
Videos, despite being mightily powerful business tools for engagement and persuasion are, frankly, dumb beasts.
For all their walkie-talkie pfazz, they are black boxes.
Worse: they suffer from their own form of Locked-In Syndrome. Once viewed. They then close up. You know their name. But not what’s going on inside.
There was another realisation: that they functioned better as a team when they were having fun. And Watch Me Think is a business that takes fun very seriously, believing it leads to more effective teamwork. Interview with Alistair Vince, Chief Tinkerer, Watch Me Think in FDIN.
Watch Me Think’s Tinkerer in Chief, Alistair Vince, made this presentation at the July 2015 FDIN Omnichannel Seminar “How do People Buy Food in 2015”