Entries Written By Bo Beep
Say goodbye to “hello”
I was in a meeting the other day when someone asked an Inuk lady what was Inuktitut for “Hello”. She said there wasn’t one.
Segmentations: when research collides with life
Good segmentations are costly, complex and constantly refined undertakings: multi-disciplinary, multi-agency, multi-methodology. So they must be right.
But in many ways the lack of science or real laws in marketing tempts us to give segmentations more credibility than they sometimes deserve.
Dark Matter in Market Research
Market research is a lot like quantum mechanics. Just when you think everything seems to be moving in the right direction in a big chunk, when you look at it in nano, it isn’t really.
Where to slip that selfie stick
‘The inhabitants of the marketing industry are astoundingly out of touch with anyone not like them’.
You cannot be serious?
TARS: I have a cue light I can use to show you when I’m joking, if you like.
Cooper: That might help.
TARS: Yeah, you can use it to find your way back to the ship after I blow you out the airlock.
[cue light flashes]
Nosy algorithms and secret sauces
Videos, despite being mightily powerful business tools for engagement and persuasion are, frankly, dumb beasts.
For all their walkie-talkie pfazz, they are black boxes.
Worse: they suffer from their own form of Locked-In Syndrome. Once viewed. They then close up. You know their name. But not what’s going on inside.
Tinkering with Disruption: Interview with Alistair Vince, Chief Tinkerer, Watch Me Think
There was another realisation: that they functioned better as a team when they were having fun. And Watch Me Think is a business that takes fun very seriously, believing it leads to more effective teamwork. Interview with Alistair Vince, Chief Tinkerer, Watch Me Think in FDIN.
Use Your Customers as Ethnographers
When it comes to discovering unmet customer needs and innovation opportunities,there’s no substitute for in-the-moment, in-context observation for making meaning out of the complex weave of emotion and rationality that drives consumer behavior.
Stop Putting Your Shelves On My Pages – Online vs In-store (UK)
Watch Me Think’s Tinkerer in Chief, Alistair Vince, made this presentation at the July 2015 FDIN Omnichannel Seminar “How do People Buy Food in 2015”