Category Archive For "Comment"
The next hot job in Silicon Valley is for poets
SAN FRANCISCO — Until recently, Robyn Ewing was a writer in Hollywood, developing TV scripts and pitching pilots to film studios…. Read full article at the publisher’s site: http://ift.tt/1oGQ3aM
Cognitive bias cheat sheet
I’ve spent many years referencing Wikipedia’s list of cognitive biases whenever I have a hunch that a certain type of thinking is an official bias but I can’t recall the name or details. It’s been an invaluable reference for helping me identify the hidden flaws in my own thinking…… Read the full article on the …
The next AI is no AI
Artificial Intelligence is starting to turn invisible from the outside in — and vice versa. The exact effects and workings of AI technologies are becoming more challenging to perceive and comprehend for humans. Even the experts themselves don’t always fully understand how an AI system operates…. Read full article at the publisher’s site: http://ift.tt/29LBOOU
It can pay to be pro-Protein
It’s a bit like the Simpsons episode Marge vs. the Monorail where Lyle Lanley comes and tells Springfield they need a monorail and everyone just nods. Apart from Marge… Well, with protein, everyone is nodding and there doesn’t seem to be a Marge around.
Shaking up Protein
It’s like Good vs Evil. Batman and the Joker. Protein and Sugar. The caped/masked wonder that is Protein is an all round good guy in the eyes of the consumer. But they still need educating on its merits, rather than allowing them to continue to “believe” in it with blind faith.. . Fact is, we’ve …
Say goodbye to “hello”
I was in a meeting the other day when someone asked an Inuk lady what was Inuktitut for “Hello”. She said there wasn’t one.
Start up culture and not working with assholes
We listed things we felt we would have to be able to say about our company, if we built it, that would justify us all quitting our “proper” jobs to have a crack at this new venture.
“I’ll huff, and I’ll puff, and I’ll tear your packaging open.”
There is a well-known but paradoxically little recognised exercise routine being played out almost daily in kitchens across the planet.
What does it mean to be “Australian Made”
When it comes to what it means to be Australian there is nothing more cliché than this well known greeting, but just what does it mean to be Australian Made on the supermarket shelf in today’s current climate?
Use Your Customers as Ethnographers
When it comes to discovering unmet customer needs and innovation opportunities,there’s no substitute for in-the-moment, in-context observation for making meaning out of the complex weave of emotion and rationality that drives consumer behavior.