Cognitive bias cheat sheet

I’ve spent many years referencing Wikipedia’s list of cognitive biases whenever I have a hunch that a certain type of thinking is an official bias but I can’t recall the name or details. It’s been an invaluable reference for helping me identify the hidden flaws in my own thinking…… Read the full article on the …

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The next AI is no AI

Artificial Intelligence is starting to turn invisible from the outside in — and vice versa. The exact effects and workings of AI technologies are becoming more challenging to perceive and comprehend for humans. Even the experts themselves don’t always fully understand how an AI system operates…. Read full article at the publisher’s site: http://ift.tt/29LBOOU

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It can pay to be pro-Protein

It’s a bit like the Simpsons episode Marge vs. the Monorail where Lyle Lanley comes and tells Springfield they need a monorail and everyone just nods. Apart from Marge… Well, with protein, everyone is nodding and there doesn’t seem to be a Marge around.

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Shaking up Protein

It’s like Good vs Evil. Batman and the Joker. Protein and Sugar. The caped/masked wonder that is Protein is an all round good guy in the eyes of the consumer. But they still need educating on its merits, rather than allowing them to continue to “believe” in it with blind faith.. . Fact is, we’ve …

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Use Your Customers as Ethnographers

When it comes to discovering unmet customer needs and innovation opportunities,there’s no substitute for in-the-moment, in-context observation for making meaning out of the complex weave of emotion and rationality that drives consumer behavior.

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