UberCool Back in 2017, Uber had a problem. Passengers were so unhappy with UberPool that Uber deemed the service a strategic risk to their brand. A hop, skip and some seriously smart research later, Uber launched ExpressPool, which saw lower cancellations and less complaints. Slum dunk. Daniel Kyne has shared how Uber’s research team helped …

SharkNinja’s $16B+ Product Machine SharkNinja must see more launches than a shipyard. Each year they release 25 new products and also try to enter 2 new categories. Phwoar. Trung Phan has been spilling the beans on how they became a product behemoth: “We immediately got feedback from consumers that they wanted larger capacity. So, we …

Does your brand need to be polarising to be successful? From their grand palaces of ‘hot takes’, some LikedIn ‘gurus’ are of the opinion that your brand needs to be polarising to be successful. But John Dawes of The Ehrenberg-Bass Institute argues that what they’re saying is just that. Opinion. And that the data says …

Part myth-busting, part reality check, part blueprint Her Serene Highness of Talking Massive Sense, Zoe Scaman, is currently helping one of the UK’s largest retailers with their AI and data infrastructure. And she’s written a field guide to testing, prototyping, scaling and deploying AI across an enterprise.  “You also need to know what you’re giving …

The things that haven’t changed John Sills has shown that, despite all of the incredible changes we’ve had to customer experience in the past decade, customers are no more satisfied than they were in 2014. Sills digs into a few areas that have always been true – people are willing to pay more for certainty …

Comparing apples to sliced apples When scent is central to a product, on-pack imagery that evokes that scent increases consumer preference. And the more the image stimulates scent, the greater that preference becomes. Fernando Arendar explains Sharma and Estes’ research: “People consistently preferred the versions with scent-related images. They imagined stronger aromas and rated the …

You may have spotted on LinkedIn that there are some big and exciting changes happening today when it comes to Watch Me Think. TL;DR: my time is done.  As a result, I’m also handing over The100 reins to my magnificent colleague, Fran. She’s been helping to edit these since, well, we can’t actually figure that …

Qual informed Art Playwright Alecky Blythe spoke at our recent UK event on communication. Alecky uses recorded conversations to build her scripts and make them more engaging. And Alecky isn’t alone. For those of you who remember the band Underworld (Born Slippy? From Trainspotting?), you might be surprised to hear Karl Hyde used a similar …

Happy days are good days and last week, I had a very happy day. We had almost 300 people in a room in London to listen to 10 ace speakers and a super client panel, all on the subject of ‘Communication: Less conversation, more action’.  It’s a subject that’s extremely relevant in today’s world, and …

Before we get into this issue of The100, I wanted to say a huge thank you to the whole Watch Me Think team. All 3 of our offices (the UK, US and Australia) came together in Spain last week to spend some quality time together. I wrote more about it here, but all I can …