The100: Powerful videos, the trio of doom, and hypnagogic jerks

Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of the round table, not the knights of conference-style seating. In this interview, Rory Sutherland addresses the behavioural science behind video conferencing and remote work. Personally, …

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The100: Starting over, deliberative rhetoric & heartprints

I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are just for show. All the while mumbling promises to do better next year. But, if the resolution to quit your day job and set up …

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The100: Thinking fast, harbingers of failure & ice cream

Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date,  end to end, they would circle the earth. Twice. Helpfully, Julian Cole has kindly pulled together all the relevant PDFs into one handy place. I’m sharing it because I know it will be popular; but …

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Best of The100: Strategy, storytelling and leftovers

Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, I’ve herded the 10 most popular articles we featured during 2019. It seems readers of The100 are particularly interested in strategy, storytelling, effectiveness and why …

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Pre and Post Launch Consumer Reviews

Qualitative pre and post launch consumer reviews deliver consumer-led innovation and sustainable commercial success with an ROI that large quantitative studies just can’t do.  If you keyword search worst product launches in any given year, you will find a plethora of highly entertaining examples of products from around the world that should never have seen …

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The100:  Behavioural science, Haha, Aha & Cheetos

Be a fool Justin Lines spoke recently about how comedians can help us reveal better insights. Because Haha is far closer to Aha than you think. Comedians have to warm up the audience. Not just with a warm-up act, but also with the crescendo of their set. Justin argues that we could do the same …

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“Ain’t no laws when you’re drinking Claws”

It’s been a fascinating few months watching the development of the White Claw phenomenon and its grip on the US. In case you hadn’t heard of it, here’s a quick summary of what you’ve missed: The Hard Seltzer brand, launched in 2016, has become such a cultural phenomenon that this summer has become known as …

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The100: A.I., Disney’s mindsets and Ben Affleck

Behold the Sky Rabbits! (Alleged) AI and some of its applications are snake oil. Sold as a remedy for something-or-other but having no real benefit or worth. That’s what Arvind Narayanan, Associate Professor of Computer Science at Princeton (yikes) thinks. And after reading his accessible presentation entitled How to recognise AI snake oil, I’d be inclined …

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