The100: Creativity conditions, the culture myth and Norwegians

Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re applying bothism. Duh. Bothisms: The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix. The …

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The100: Inclusive design, insight pitfalls and dancing bats

“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks could transform us. We have to see things early, when they don’t really look like things at all. And then we have to be prepared to repudiate them in the event they were really just “noise” after all. Or to …

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The100: PowerPoint laws, negotiation tips and wine windows

No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the most clicked. Who am I to ignore such strong appetency?  So, here are The 48 laws of PowerPoint, à la Monsieur Davies.  (To the mischievous amongst you who are considering not clicking the link just …

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The100: Brand cannibalization, choosing a project and James Bond

Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays until Christmas”? Well, because it’s Quarantime, the explanation of which is surprisingly logical: The passage of time as it happens (days) will be slower because of the monotony of your environment. But the memory of …

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The100: Right answers, messy middles and 3rd order island

Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the rats in Hawaii. He says it was the right answer to the wrong question: Properly used, research is about finding out things we never expected, things we didn’t know. Which is why Jon Steel says the …

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The100: Brand purpose, prediction addiction and back in the USSR

The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions? Will I ever stop asking so many questions? (I hope not.) Stuart Ritchie has been unpacking Margaret Heffernan’s book on our addiction to prediction. Our fervent desire to know and chart the future – and our …

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The100: Questions, presentations and shampoo bottles

Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons learnt over his career. I love this. So many gems. Here are just a few: Don’t ever look down on your target audience. It doesn’t help you in your job and they have their reasons for their …

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The100: Impression amplifiers, space/s and Animal Crossing

McClaren | Global management consulting Why do companies and governments call on McKinsey when they could call on McClaren? So asks Rory Sutherland in a typically brilliant piece for the Spectator. “The reason is that both bureaucrats and businesspeople are heavily attracted to the illusion of certainty. Standard cost-cutting ‘efficiencies’ can usually be ‘proven’ to work in …

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Online retailers: if you can’t get me now, when will you?

In the past 6 weeks I have bought a load of things online including printer cartridges (for the kids’ schoolwork), a large picture frame, cheese (of course), wine (of course), coloured paper, postcards and some 6 packs of shoelaces.  All of which I would normally buy from the high street.  Thing is, whilst some of …

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