Category Archive For "Homepage"
The100: Brand purpose, prediction addiction and back in the USSR
The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions? Will I ever stop asking so many questions? (I hope not.) Stuart Ritchie has been unpacking Margaret Heffernan’s book on our addiction to prediction. Our fervent desire to know and chart the future – and our …
The100: Creativity conditions, ambiverts and poolside.fm
Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets. Be it as characters in TV series or movies; in colours, numbers or as mythological star signs. Of all these brackets the one of the most typed about is arguably if you’re an introvert or an …
Online retailers: if you can’t get me now, when will you?
In the past 6 weeks I have bought a load of things online including printer cartridges (for the kids’ schoolwork), a large picture frame, cheese (of course), wine (of course), coloured paper, postcards and some 6 packs of shoelaces. All of which I would normally buy from the high street. Thing is, whilst some of …
The100: Pneuma, unknown unknowns and batty geniuses
Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our way out of this crisis or is everyone right to stop? Mark Ritson argues that the best marketers will be upping, not cutting, their budgets. Stopping advertising to save money is like stopping your watch to …
The100: Search listening, strategy and Le Whopper
This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for their arguments, which can also be applied to our own industry: Handle – Your idea in brief Explanation – The insights that support it Examples …
The100: Creativity laws, strategy and marmots
Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to help where we can. On a personal note, I hope you and your families are staying well. We drink tea and carry on. In bricks …
Covid-19: we’re here to help
We’ve heard from many sources that certain traditional research methods – mostly those that involve face-to-face interactions – may have to be curtailed while we work through the coming months. This restriction may hold up projects and, more worryingly, put the livelihoods of some independent freelance researchers at risk. As many of you know, Watch …