The100: Search listening, strategy and Le Whopper

This is not a debate Marco Del Valle spent 30 days interviewing some of the best debaters to see how we could improve strategy. Many debaters use the HEEL structure for their arguments, which can also be applied to our own industry: Handle – Your idea in brief Explanation – The insights that support it Examples …

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Alternatives to face-to-face research

Alternatives to focus groups, in-depth interviews, in-home testing? Need to conduct face-to-face research? Are your plans for focus-groups, possibly in-depth interviews or in-person in-home testing having to be temporarily suspended? If so, what alternatives are open to you? (Independent quallie? Read this first…) Alternatives to physically being there It’s the same issue faced by businesses, …

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The100: Creativity laws, strategy and marmots

Firstly, before we get started, a short notice: if you work with independent qual researchers then please read this – we know things aren’t easy at present, so we’re trying to help where we can. On a personal note, I hope you and your families are staying well. We drink tea and carry on. In bricks …

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Covid-19: we’re here to help

We’ve heard from many sources that certain traditional research methods – mostly those that involve face-to-face interactions – may have to be curtailed while we work through the coming months. This restriction may hold up projects and, more worryingly, put the livelihoods of some independent freelance researchers at risk. As many of you know, Watch …

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The100: Powerful videos, the trio of doom, and hypnagogic jerks

Knights of conference-style seating For millions of years, humans or even higher primates have sat around in circles to discuss things. There’s a reason we call them the knights of the round table, not the knights of conference-style seating. In this interview, Rory Sutherland addresses the behavioural science behind video conferencing and remote work. Personally, …

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The100: Starting over, deliberative rhetoric & heartprints

I quit By this point in the year many people have waved the white flag to their resolutions. Their hands full of retrieved chocolates. The still squeaking running shoes are just for show. All the while mumbling promises to do better next year. But, if the resolution to quit your day job and set up …

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The100: Thinking fast, harbingers of failure & ice cream

Trender bender Little known fact: if you laid all the pages of all the 2020 trend reports published to date,  end to end, they would circle the earth. Twice. Helpfully, Julian Cole has kindly pulled together all the relevant PDFs into one handy place. I’m sharing it because I know it will be popular; but …

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Best of The100: Strategy, storytelling and leftovers

Back in the hot seat. And after a week of not eating leftover cheese and chocolate for breakfast, I’m feeling good. And lighter. For the first The100 of the year, I’ve herded the 10 most popular articles we featured during 2019. It seems readers of The100 are particularly interested in strategy, storytelling, effectiveness and why …

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Pre and Post Launch Consumer Reviews

Qualitative pre and post launch consumer reviews deliver consumer-led innovation and sustainable commercial success with an ROI that large quantitative studies just can’t do.  If you keyword search worst product launches in any given year, you will find a plethora of highly entertaining examples of products from around the world that should never have seen …

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