Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their advertising campaigns. Where some lead…? It ends with a fantastic quote from former Havas CEO David Jones, ‘it’s not about marketing to consumers, but mattering …

La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to primary research, just a week after Saatchi had told us that planners needed to ‘get away from their laptops and into the homes of their customers’. Ogilvy …