Brian Blessed. Legend. Brian Blessed. Loud. Brian Blessed. Now a voice on TomTom thanks to the power of the crowd (or Facebook depending on how you look at it). 25,000 members was the target which was achieved (albeit after 3 years of effort) and then TomTom true to their word delivered on their promise. Now everyone can have Brian shouting at them (and Brian is pretty chuffed too)
What’s interesting about this is that it’s a great example of how an idea has been both created and acted upon all via social media. There must be lots of those mustn’t there?