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Dom Dwight – When to listen, when to lead

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Dom Dwight is the Marketing Director for Taylors of Harrogate, makers of Yorkshire Tea (the #1 tea brand in the UK) amongst other hot drinks. Dom explained how Taylors are hugely dependent on the Yorkshire Tea brand, but the category was, and is, in steady decline. 

Dom talked us through the company’s journey as they looked to lessen their dependence on tea and ride the growing wave of coffee outside of roast and ground. It worked. If anything, a little too well. 

An enormous thank you to Dom for allowing us to share his talk. What a guy!