email Alistair if you need the password. The art of storytelling lies in giving your audience just enough information that they want to find out more. And then at every turning point, giving them some of the information you were withholding.  Each turning point hooks curiosity, the audience wonders what will happen next. There’s also …

Note: All 50 minutes of this video are worth a watch, but we know a lot of you will be short on time. In which case, we’ve marked 9 of our key highlights for you to jump to. You can use the chapters button in the video (to the right of the settings button) to …

email Alistair if you need the password. Here’s the fundamental issue we all have. No matter how much we experience our own product, it’s very difficult to truly see it through the eyes of those who use it. Some of us know too much. Others don’t know enough. Both are as problematic as each other. …

email Alistair if you need the password. How do you deliver information to people in an efficient and attractive way? Hmm.  A question made even more complex when compounded by said information not always being something people want to hear. Hmmmm. Tristan Ferne, Lead Producer at the BBC’s R&D team, has been looking into exactly …

email Alistair if you need the password. Jimmy’s Iced Coffee flicked on the afterburner and went from 0 to 1 PP5S in the space of 9 years. (PP5S = Products sold per 5 seconds. Obviously 😉) That’s quite the decade. And, this week in the dōjō, we have their head of creative, Nick Waring, talking …

email Alistair if you need the password. Do you have a nose for nonsense? You should do. At least according to Joseph O’Leary from Full Fact, the UK’s independent fact checking organisation. We all know misinformation is rife. Yet, interestingly, Joe told us most false claims are based on real data. So what has been …

email Alistair if you need the password. Most of the classic Tom Cruise movies have very similar plot lines. A bombshell, we know. And one that Stuart Chapman dropped when he spoke at our storytelling event.  Stuart is Category Development Manager at LEGO and discussed how LEGO uses data, insights and that Tom Cruise plot …

email Alistair if you need the password. Amelia Thorode is co-founder of The Fawnbrake Collective and has previously been named as “Planner of the Year” by Campaign Magazine. In her presentation, Amelia encouraged us to consider what is important, like really important, to us at work. And use that as our compass. What would you …

email Alistair if you need the password. Richard Shotton is up there with my most useful people to follow on Twitter (closely followed by Teddington Cheese, but don’t let that sway you). And we were fortunate enough to welcome him to the stage a few years back.  Richard discussed the pratfall effect: whereby we become …