Entries Written By Bo Beep
Stuart Chapman – How Lego uses storytelling for commercial benefit
email Alistair if you need the password. Most of the classic Tom Cruise movies have very similar plot lines. A bombshell, we know. And one that Stuart Chapman dropped when he spoke at our storytelling event. Stuart is Category Development Manager at LEGO and discussed how LEGO uses data, insights and that Tom Cruise plot …
Amelia Torode – Find Your Truth, Make Your Change
email Alistair if you need the password. Amelia Thorode is co-founder of The Fawnbrake Collective and has previously been named as “Planner of the Year” by Campaign Magazine. In her presentation, Amelia encouraged us to consider what is important, like really important, to us at work. And use that as our compass. What would you …
Richard Shotton – The pratfall effect
email Alistair if you need the password. Richard Shotton is up there with my most useful people to follow on Twitter (closely followed by Teddington Cheese, but don’t let that sway you). And we were fortunate enough to welcome him to the stage a few years back. Richard discussed the pratfall effect: whereby we become …
12 key learnings for conducting market research with videos
Using videos of customers and consumers in market research is nothing new. We’ve been doing video ethnography ourselves for almost 10 years. As such, we’ve learnt a huge amount about what to do, and what not to do, when conducting behavioural research in this medium. Here’s 12 things that have been consistently proven to be …
Barbara Schandl – Agility in Innovation
email Alistair if you need the password. Barbara is Insights Lead of the SnackFutures team at Mondelez. Formed 12 months ago and working as a true start-up within a large corporation, they have the task of inventing the snacks of the future. From Barbara’s presentation you’ll hear about the principles and beliefs the team follows, …
Tas – How to Find your Golden Thread
email Alistair if you need the password. Anthony “Tas” Tasgal is a lecturer, strategist and author. Tas discussed how we’re running the risk of living in a DRIP world – data rich, insight poor. We need to nudge the pendulum further away from prove and a little bit more towards move. Storytelling is one way …
Dom Dwight – When to listen, when to lead
email Alistair if you need the password. Dom Dwight is the Marketing Director for Taylors of Harrogate, makers of Yorkshire Tea (the #1 tea brand in the UK) amongst other hot drinks. Dom explained how Taylors are hugely dependent on the Yorkshire Tea brand, but the category was, and is, in steady decline. Dom talked …
Mark Earls – Copy Like Elvis
email Alistair if you need the password. This week we have the one and only Mark Earls, aka the HERDmeister, and master of all things marketing, brand and mass behaviour. Mark explains how we shouldn’t be ashamed to use the brains of other people. Ideas that already exist are the raw materials for even better …
Fraser Doherty – The Adventures of Jam Boy
email Alistair if you need the password. The SuperJam seed was sown when Fraser was 14 years old and taught to make jam by his Grandma. Fraser started selling his jam at farmers markets and local shops, before borrowing his dad’s suit and eventually pitching his product to Waitrose. A few attempts later and Waitrose …
Sam Conniff – BeMorePirate
email Alistair if you need the password. Ignoring their pillage and plunder, the golden age of pirates are the innovators we should be learning from. One way we can be more pirate is to pretend to hear ‘go’ when your boss says ‘no’. As Sam so brilliantly did when trying to promote his book without …