Ian Leslie: The power of honesty and curiosity

email Alistair if you need the password. The art of storytelling lies in giving your audience just enough information that they want to find out more. And then at every turning point, giving them some of the information you were withholding.  Each turning point hooks curiosity, the audience wonders what will happen next. There’s also …

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Dan Dewsbury: Portraying the right message

Note: All 50 minutes of this video are worth a watch, but we know a lot of you will be short on time. In which case, we’ve marked 9 of our key highlights for you to jump to. You can use the chapters button in the video (to the right of the settings button) to …

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Nick Bonney: Joining the Dots

email Alistair if you need the password. Here’s the fundamental issue we all have. No matter how much we experience our own product, it’s very difficult to truly see it through the eyes of those who use it. Some of us know too much. Others don’t know enough. Both are as problematic as each other. …

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Tristan Ferne: 12 types of new digital story

email Alistair if you need the password. How do you deliver information to people in an efficient and attractive way? Hmm.  A question made even more complex when compounded by said information not always being something people want to hear. Hmmmm. Tristan Ferne, Lead Producer at the BBC’s R&D team, has been looking into exactly …

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Nick Waring – Keep Your Chin Up

email Alistair if you need the password. Jimmy’s Iced Coffee flicked on the afterburner and went from 0 to 1 PP5S in the space of 9 years. (PP5S = Products sold per 5 seconds. Obviously 😉) That’s quite the decade. And, this week in the dōjō, we have their head of creative, Nick Waring, talking …

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Joseph O’Leary – How to spot misinformation

email Alistair if you need the password. Do you have a nose for nonsense? You should do. At least according to Joseph O’Leary from Full Fact, the UK’s independent fact checking organisation. We all know misinformation is rife. Yet, interestingly, Joe told us most false claims are based on real data. So what has been …

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Amelia Torode – Find Your Truth, Make Your Change

email Alistair if you need the password. Amelia Thorode is co-founder of The Fawnbrake Collective and has previously been named as “Planner of the Year” by Campaign Magazine. In her presentation, Amelia encouraged us to consider what is important, like really important, to us at work. And use that as our compass. What would you …

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Richard Shotton – The pratfall effect

email Alistair if you need the password. Richard Shotton is up there with my most useful people to follow on Twitter (closely followed by Teddington Cheese, but don’t let that sway you). And we were fortunate enough to welcome him to the stage a few years back.  Richard discussed the pratfall effect: whereby we become …

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12 key learnings for conducting market research with videos

Using videos of customers and consumers in market research is nothing new. We’ve been doing video ethnography ourselves for almost 10 years. As such, we’ve learnt a huge amount about what to do, and what not to do, when conducting behavioural research in this medium. Here’s 12 things that have been consistently proven to be …

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