How Lego uses storytelling for commercial benefit

In March 2018 we ran the Power of Storytelling event. It featured lots of brilliant speakers, and amongst them was Stuart Chapman from Lego.

Stuart talked to us about how Lego uses storytelling to its commercial benefit.

It was a superb, highly entertaining and engaging talk, featuring references to Tom Cruise films and 1980s children’s TV.

Here’s an excerpt:

We’re going to keep releasing clips of the other talks over the coming months.

If you were unable to make the event and would like see Stuart’s 15 min talk, then please email us and we can set you up with access.

And if you want to kept informed of future events, please do get in touch.