Mark Earls – Copy Like Elvis
email Alistair if you need the password.
This week we have the one and only Mark Earls, aka the HERDmeister, and master of all things marketing, brand and mass behaviour.
Mark explains how we shouldn’t be ashamed to use the brains of other people. Ideas that already exist are the raw materials for even better ones. One of the biggest culprits of doing so? Elvis. A full on, unapologetic copier.
An enormous thank you to to Mark for letting us share his talk.