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File under: Must listen to I love Sam Conniff’s work on the Uncertainty Experts. And his talk with Neil…

Much ado about consumer groups The learnings from our ‘You are not your consumer’ event last month continue –…

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jeff@amazon.com In case you’ve been living under an extra large parcel, Bezos is stepping down as Amazon CEO. In…

Someone who might say something a bit silly We’re fortunate enough to have been involved in more launches than…

The year of the Rat Hello again. I hope you managed to enjoy the festive break (remember that?). First…

As is tradition, below is a list of the top 10 most clicked articles that featured in The100 during…

When the milk runs out For the most part, consumer loyalty is about as windproof as a tea bag….

On a scale of none to thermonuclear The Noble Baron of Marketing, Mark Ritson, is again anointing us with…

The Empire strikes back Fortune favours the brave. Or in the instance of brands during a pandemic, fortune favours…

Tube vs. Scooter The Right Honourable Lord of Marketing, Mark Ritson, has been reminding us that our competition may…

There is no magic number Have you ever had to defend the number of participants used in a qual…