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Here’s your latest kicked sandcastles:
We’re going on a trend hunt The US Food & Wellness report 2024 is out. And, despite there being…
Invisible ignorance David Dunning (yes, the Dunning in the Dunning-Kruger effect) was interviewed about ‘self insight’. It’s a fascinating…
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There is no magic number Have you ever had to defend the number of participants used in a qual…
We’re fortunate enough to be growing the team here at Watch Me Think and are looking for another Qual…
Best of both(ism) If you’ve ever been accused of sitting on the fence, here’s your splinter edged comeback: you’re…
“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks could transform us. We…
Time = Memory How is it that the days drag, yet the weeks pass faster than you can say…
Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the…
The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions?…
The aspiration gap Yup. They’ve done it again. Reach Solutions, whose previous white papers Gut Instinct and The Empathy Delusion made…