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Here’s your latest kicked sandcastles:
“A regular sequence of work and thought” 50 years ago, Stephen King of JWT published his planning guide. And…
Look away, Peter Pan Here’s a chin stroker for you: Legal definitions aside, how do you know when you’re…
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Time = Memory How is it that the days drag, yet the weeks pass faster than you can say…
Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in to control the…
The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make predictions dangerous? Should we stop making predictions?…
The aspiration gap Yup. They’ve done it again. Reach Solutions, whose previous white papers Gut Instinct and The Empathy Delusion made…
When you’re last, make it a race to come first Mr D Trott esq has a knack for finding…
Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw? We like to put ourselves into brackets….
Advertise or not to advertise There’s much debate about whether budgets should be cut. Do we market (research) our…