Many people know us for our video qual projects that bring sledgehammer realisations to the bored and the boardroom. Others for our observation methodologies that […]
Thought Leadership
Artificially Inflated Future?
Every time I hear someone use the term “AI” I usually cringe. You say tomaytoes, I say tomahtoes. They say Potaytoes, I say a pair […]
The100 – our BMX’d MRX newsletter
The100: Flabby thinking, thinking on your feet and angry hipsters
Flabby strategic thinking “Too many objectives fall into one of two camps. Either they are analytical and devoid of imagination, driven by metrics that are […]
What we’ve been reading…
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
We let that innocent looking search bar in on our true online behaviours, interests, hopes and fears. Most likely on a daily basis. Scary, ey? Everybody Lies analyses data from the likes of Google, social media, dating, and even pornography sites to reveal the truth about what people really think, want and do.
