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Richard Shotton – The pratfall effect

email Alistair if you need the password.

Richard Shotton is up there with my most useful people to follow on Twitter (closely followed by Teddington Cheese, but don’t let that sway you). And we were fortunate enough to welcome him to the stage a few years back. 

Richard discussed the pratfall effect: whereby we become more appealing if we admit or exhibit a flaw. Richard demonstrated this perfectly with the cookie experiment and proceeded to show examples of where and how marketers have used this bias in the past.

Richard’s book, The Choice Factory, is thoroughly worth a read if you found his talk interesting. He’s brilliant on twitter too, as I mentioned.

Richard also consults on applying behavioural science to solve business problems. 

Cheers Rich for letting us share your talk and knowledge.