Salesman Balls

Language of intimacy
Holding their hand through the process
Virtual clinics
Engage more people
Getting confusing messages
Double-teaming
Co-mingling
Back into
Embedding content
Reaching out
Well groomed
Dress to compliment your structure
Pulling him off
Cross-fertilising content
Cool your jets
Grab it with both hands
What’s keeping them awake at night
Send Alan a teaser
Bent out of shape
Back end support
Become a partner
Delivering on a promise.
Don’t deliver – you’re out
On point
Gap analysis
Crystal balling
In and out insights
Aha moments
Urgently seeking stimulus
Tackle issues
Keep me honest
Keep the delivery fluid
Hard stop
Nice to have
The full glory
Closing the back doors
It needs an injection
Group activities
We can only touch a few people
0-60mph head speed
More bang for our buck
Head room
Gold stream
Deep dive
Co-creation is the way forward
Don’t launch and leave
Bring to fruition
extending its well established savory snacking equity into the dessert space
share some advanced heads-up
something we need to head off
The 5-second pause
Yes, this is very much the wet patch
blowing them out of the water
it will take some time to recalibrate those expectations
Lifting the lid for me
Soft ROI
Have you had any joy
I was taken by Will last week
a 360-degree offering
We’ve all got entries
A buggers muddle
an interactive element with certification of usage competency
No option – it will have to be hand cranked
How has it been for you, Guillaume?
Honey I shrank the business
They also wish to get a grip of pricing strategies
R&D currently work based on first come first served basis
Debrief on positioning follow-ups
Thanks in advance for the tweaks
Hispanic Skewing Items
Established players
Global engagement programme
I’ll get us a room
He’s right at Ben’s back door
I didn’t touch them, I was fed
queuing up outside the shop
don’t chase the queues, chase the targets
press the button and it goes bing
think I’m opening pandoras box

Language of food
Eating their lunch
What takeaway will they have?
Thirsty for knowledge
Getting them hooked
Icing on the cake
Put this in the pot
Put it on the back burner
Low hanging fruit
Spoon-feeding
A bigger slice of the pie
Cutting the mustard
Getting up the food chain
Easy to digest format
Proof in the pudding
Fighting for your lunch
A lot on our plate
Easy is for breakfast, it’s dinner time
In the corner of the room mixing the latest potion
Vanilla futures facilitation presentation
Putting everything in the mixing bowl

Language of house & build
Losing business out the back door
Building bridges / bridge-builder
Trending towards stability
The ingredient space
Land grab
Slipped through the cracks
Building on the same foundations
Current pipeline initiatives
Tap into
Builds a pathway
Syndicated tools
Resource mining
Rod for his own back
Move into the thought leadership bucket
Full service model that does the heavy lifting for clients
Headroom
Creating a box
not even tool-specific: focused on insights
crowbar it into the core of their business
Foundationally, it’ll help us create something client facing
Spending a bit longer digging with users
Easier to drill down than dig up
What guard rails should we build into the process to ensure.
Who are the two key architects of this
although Mintel are important, we aren’t seen as part of their DNA
we have to keep rolling the boulder (ML)
change modification requests
This can be used to frame the Managing Editor’s roles and responsibilities
Sell buckets of days
Also discussed leveraging [GNPD] hoppers
using Hoppers to collaborate on cross cat themes framing tech / sensory strategy

Language of travel/transport
Taking them on a journey
Derailing the process
Hybrids
Getting them up to speed
In the loop
On the road
Reinventing the wheel
Roadmap
Circling back
Drive role
Get on board with this
Just kicking the tyres
Hitting the ground running
Best foot forward
Great promotional vehicle
Kick-start the process
The Internet river
At the crossroads
On boarding
Constantly kept on track
Dashboards
Right people on the bus in the right seats
Something that can be used as an anchor in sales meetings
Put some wheels on it
Looking at pacific areas
We need a new engine instead of sticking a turbo on the old one
Is this where the rubber hits the road?
let’s put some wheels on that meeting
Launch platform
The ship is leaking
I don’t want you to spin your wheels on this one

Language of sport
Need more senior players
Zero tolerance
Large ticket sales
Staying in the race
Keeping ahead of the competition
Key players
Sink or swim
Hook his npd people into the content
Get the ball rolling
Ball park figure
Playing in this space
Left field
Curveball
Proven track record
The finish line
Our goal
Red flag
Snowballing
Ride on the food & drink wave
Quick wins
At the end of play
Let’s hook up
Snorkeling on the surface
Deep dive
oxygen is one skipping rope, inspire is the other. we’ve go to start doing some serious double dutch
keep us in the game

Language of wildlife
Spread the tentacles
Get them hooked
Facilitate an organic conversation
Bedding in content
Early bird renewals
Farmers and hunters
Teach them how to fish
Happy to take the shepherd role
Gives them the steer
Looking to have someone net this out
Classic double pincer movement
Plough into
Can of worms
Bee in his bonnet
Not the big that eat the small, it’s the quick that eat the slow
Spotter
More work that you can shake a stick at
This is a pool of ideas and I’m going to teach you how to fish
The cash cow
What do we kill to feed it?
Clear blue water
We need to prove mintel is a living breathing animal
Branching off
Ideas farm

Language of music
Challenging the status quo
Fine-tune the process

Language of abbreviations
LIMS
NIMPS
IMPS
SPOTS
24/7
C-level
SMART
TOMS
T-CUP
KISS – keep it simple stupid
SSP
PIP
APIP
IPIP

Language of violence/war
Bang bang bang
Need another big hitter
Smacks of revenue opportunities
Critical purchase trigger
Knee jerk cancellations
Fell off my radar screen
Under the radar
Get in under the wire
Need some more collateral
Clear path to executing both elements
Space out the dividing lines
Let’s shoot for that
Stakeholders
Boxing clever
Leading the sales charge
Fire fighting
Need a team on the ground
Every outgoing is cut to the bone
Spearhead the project
We can regroup
Have to shoot off
Punch harder
Smack you right between the eyes
We don’t want to brand the gurus
Get me some bodies by the 31st
Hitting the metrics across the board
Pushing the boundaries
Base resources
Give me a dog and I’ll shoot it
Jump on that grenade
the only organised feet on the ground procurement guy in their organization
Bulleted highlights.
I’m man down by 2 at the moment .
The kill window
Trojan horsing Inspire
We need to steal a march on them
But all of it ramps up to a desire to take convert these ideas into actionable / incremental new territories of innovation for our client

We have to be delivering on a promise by holding their hand through the process and engaging people via double teaming, reaching out and finding out what’s keeping them awake at night so we can embed content and provide those aha moments.

We now have a full service model that does the heavy lifting for clients to enable us to move into the thought leadership space built on the same foundations as our other syndicated tools. By spending a but longer digging with users it will make it easier to drill down rather than dig up data so we can crowbar it into the core of their business. Nothing can slip through the cracks, as we don’t want to lose business out the back door. These guardrails we have build into the process ensure we tap into other current pipeline initiative to build a pathway to ensure we’re part of our clients DNA.

We need more senior players in the NIMPS or IMPS so our LIMS and SPOTS for C-level planning are up to speed. SSP, PIP, APIP, IPIP. Forget it. KISS. 24/7.

We must lead the sales charge (as this smacks of revenue opportunities) by having a team on the ground to spearhead the project. Nothing can fall off the radar screen, or go under our radar. We have to shoot for everything, get more big hitters, box clever, punch harder, and smack people between the eyes, making sure every outgoing is cut to the bone (any dogs we’ll shoot) so we can hit the metrics across the board. Let’s shoot for that. Bang Bang Bang. This gives us a clear path to executing both elements without worrying about fire fighting or knee jerk cancellations.

Remember it’s about getting up the food chain and spoon-feeding our clients who are thirsty for knowledge. This will be the icing on the cake so we get a bigger slice of the pie meaning we can eat our competitor’s lunch instead of putting it on the backburner. By giving them strong takeaways, we’ll be in the corner of the room mixing the latest potion and gathering the low hanging fruit. Easy is for breakfast, its dinnertime.

So at the end of play, we’re ahead of the competition using our key players, our more senior players with a proven track record to gain those large ticket sales and get us over the finish line. We need to stay in this race and keep the ball rolling, with no curveballs out of left field, to make sure we hit our goals.

By challenging the status quo and taking them on a journey we can get them up to speed quickly, ensuring they’re on board with this with their best food forward instead of just kicking the tyres. We don’t need to reinvent the wheel, as this will derail the process and circle us back instead of staying on track, with the right roadmap, using our hybrids to manage the Internet river so we can place an anchor in sales meetings.

By facilitating an organic conversation we can bed in the content, get the hooked, spread those tentacles and go for the early bird renewal. We don’t need to teach them how to fish but instead give them the steer into the shepherd role.

So get me some bodies by the 31st, and we can co-mingle, reach out and grab it with both hands. We can only touch a few people, so by sending Alan a teaser we can provide that back end support needed to make sure their not kept awake at night. It’s not about crystal balling, it’s about more bang for our buck, about urgently seeking stimulus, about reaching out, about blowing them out of the water by giving them the head room, the head space, to go for the gold stream and trend towards stability. As the architects of this we need to jump on the grenades and put our best foot forward. Let’s net this cash cow out with a classic double pincer movement and give them the only organised feet on the ground.