Student (FMCG) Packaging Designer of the Year

I’m extremely proud to today launch Watch Me Think’s (first) Student Packaging Designer of the Year competition, where students in the UK can submit redesigns of FMCG products across 5 different categories (getting older, one-handed, sustainability, waste, the future).

http://spd.watchmethink.com/

Each category has a £1000 prize and the overall winner gets £5000 (split between the institution and the student).

The judging process is a bit different – first judges will shortlist 3 or 4 concepts per category, and then these concepts will be put in front of consumers who will record their responses to them on their smartphones, at home, with no-one else present. From these the final winners will be chosen.

Judging will take place at Saatchi & Saatchi in London on 27th May. Our judges are from major multinationals, retailers, branding agencies, packaging organisations, and consultants – and we thank them for their support. It’s pretty humbling to have all these great names involved for what is the first edition of this competition.

Our sponsors include the overall event sponsor Crown and then category sponsorships from P&G, Dow, Birds Eye and Nestle – huge thanks to them all as without their support this not for profit competition would not have happened.

Of course, if you can help then please do. Where we need it most if by promoting it to any contacts you know within education who may have students who would want to enter.