Helping start ups

I read with interest a post last week published by Neil Perkin at Only Dead Fish about the Portland Incubator Experiment and whether a model like that would work in the UK. Neil writes ‘The Portland Incubator Experiment has been going for a couple of years, actively supported by Wieden & Kennedy, and serving “as a hub for community, entrepreneurship, […]

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It’s not just us…

There are often days, evenings, mornings, waking up in the middle of the night, moments when the fear arrives. They only last for short periods, but when they hit, they hurt, and their knock on effects can sometimes put you off your stride for a few hours. I’m talking about the moments when you think – is this actually a […]

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Choosing an agency…

One of the things I was personally looking forward to when we secured funding (which we did, just in case you didn’t know) was selecting an agency to work with. Having previously sold into agencies and having a wife who worked very much within that world, I had been witness to the many exciting, intelligent and genuinely engaging people that […]

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Tinkering, tailoring, soldering on

Ian McCarthy wrote an interesting piece back in February all about the Creative Consumer. It set me thinking (a lot) and now I’m ready to comment on it. Creative consumers are those ‘individuals, or communities of individuals, who adapt or modify a proprietary product offering. They tinker and experiment with almost any product, ranging from automobiles to cell phones.’ An […]

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Little bets

Over at The Start up Daily they had a great piece on the way to discover where to focus your bigger efforts. Here at WMT we’ve always followed the mantra that if an idea is to fail, let’s make sure we fail fast and fail often. If we do that we’ll be in a solid place, where we can be […]

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Exciting times

We don’t write about us that much. We write about the company. But this time (because today we’re a little bit excited) we’re going to write about us. Today is a great day. Today we all are coming together in London for 3 days of intensive focused, face to face (for we are based in London, Sydney and Geneva) work. […]

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Will they do it?

The question we’re asked is normally – are there people out there that actually care enough to do this? And our reply is always the same. Firstly, let’s address the ‘care’ part. We know people are passionate about the things they use, the services they use. They’re part of their everyday fabric. They are the subject of conversation, they are […]

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