The100: The Best of 2022
Well, well, well, that’s another trip around the sun completed. Which also means our annual Watch Me Think tradition to mark the occasion: The top 10 most clicked articles from The100 this year.
Strap in – keep your arms, legs, feet and antlers inside the vehicle, and enjoy the ride.
McDonald’s Famous Orders campaign made for an interesting case study. One of the Famous Order meals broke the McDonald’s supply chain due to the demand it created.
He was always going to make the top 10, wasn’t he? Ritson on looking at your brand from the customer’s perspective.
Well done to The Drum for this list of the world’s best video ads. Always great to be reminded of creativity at its finest.
One of my favourite videos on the internet. Ever. Well worthy of its Top 10 crown.
Things have been pretty hectic this month? If you’ve been unable to get your usual dose of consumer truths, here’s something to flex your empathy muscle: 12 teenagers on what adults (that’s you) don’t get about their lives.
The DO Lectures have published a list of 100 tools for an easy life. After ignoring number 1, I can confirm 2, 8, 12 and 18 have all been useful.
A MAP! YES! These ones show the average colour of countries around the world.
The focus group that looked at Apple’s 1984 advert. I’ll say no more ?
Annnnnd in 1st… Drum roll…
The magnificent Russell Davies and his Draw A Triangle video – a method for answering any strategic question you’re asked. Clever. He is.
N.B. If you fancy stepping back in time even further, here are the Best of The100s from years past: