Silver blanks?

There are currently lots of conversations about how building genuine “empathy” with consumers is likely to be a critical ingredient in the future success of many companies. I could not agree more. We have a lot of evidence to highlight the benefits companies achieve by finding rich seams of empathy in an authentic way. What I would observe is that […]

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Ooops!

Frustration

It never ceases to amaze me that so many companies still wait until a new product or service is just about to be launched before asking “how can we now link this launch to a consumer trend or insight?” A couple of observations from some of the global post-launch reviews we are continually asked to do after sales have proven […]

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Amazon Go

USA – February 2018 When Amazon Go launched in Seattle we thought it would be interesting to see what the experience was like (we couldn’t afford the flights to go ourselves) so we sent some of our thinkers to show us and made this short video showcasing what they saw.   If you want to see the consumer videos and […]

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How Brands Grow: What Marketers Don’t Know (WMT Book Review)

Author/s: Byron Sharp Category: Marketing Synopsis: We couldn’t compile a list of recommended readings without including this book. For those that aren’t familiar with it, How Brands Grow uses supporting evidence to up-heave everything you thought you knew about marketing. No biggie. What I took from this book: A schooling in the fundamental rules (7 of them) and laws (3 […]

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