SearchEditShare.video: “Probably the best video analysis tool in the world”. Recent research from Technavio points to a growing hunger for video analytics software, with the global video analytics market set to grow 33.73% each year until 2021*. Here at Watch Me Think we’re immersed in the world of video analysis, working day in, day out … Continue reading “The free video analytics software every Quallie should be using”
Search, Edit and Share, intelligently… for FREE! Watch Me Think is opening up its video search, edit and share platform to anyone who works with video, offering up to 10GB of storage and use of its video analytics platform for free. SearchEditShare.video (SES) will unlock insight professional’s use of video, empowering qualitative researchers, planners, agencies … Continue reading “Watch Me Think. Freely Unlocking video analytics for the market research industry”
That’s a wrap (or is it a wrapping?) for the 2017 Student Packaging Designer of the Year awards.
Stereotypical views of older people are preventing marketers from communicating effectively with them. Jenny Hearne, head of thinkers’ thoughts at behavioural research agency Watch Me Think, uncovers their views and aspirations through an in-depth qualitative study.
Content farms on ring roads and bypasses churn out heaps of junk for what, even recently, were reasonable media companies. So a legion of DIY pollsters bombard everyone – not just these poor millennials – with pointless, relentlessly devaluing and utterly ignorable polls.
The exciting stuff often starts with Unilever. Look at IIex this week and see how many of the presentations start with someone talking with Unilever. It hasn’t happened by accident – they’ve developed a system that enables that.
In literally every example we’ve seen where clients have done any of these steps, no matter the category or country, it has delivered enormous benefits.
This is a very large petard. And a lot of people are making some elementary handling errors (let’s be charitable).
The objective, of course, is easy copy and easy clicks. For this industry, it’s terribly tabloid, and likely to prove pernicious.