Entries Written By Alistair Vince
The100: Mattering not Marketing
Mattering not Marketing Keith Weed writes about what won’t change in Marketing in 2017, and focuses on how putting people first has made an impact at Unilever, specifically in their advertising campaigns. Where some lead…? It ends with a fantastic quote from former Havas CEO David Jones, ‘it’s not about marketing to consumers, but mattering …
The100: Grey is the new Black
La La Land? Interesting to see adland realise that they need to talk more about getting out there and connecting with ‘real’ people. Ogilvy telling us that they’re returning to primary research, just a week after Saatchi had told us that planners needed to ‘get away from their laptops and into the homes of their customers’. Ogilvy …
Unilever and Kraft Heinz
The exciting stuff often starts with Unilever. Look at IIex this week and see how many of the presentations start with someone talking with Unilever. It hasn’t happened by accident – they’ve developed a system that enables that.
Who’s to blame?
The consumer’s lack of desire to find out the real stories generally means that they can be taken for a massive ride.
What the f*&% is a real person?
Or is that just me?
Why just imagine when you can also immerse?
The issue remains that, like it or not, lots of companies are simply producing ideas for people who are demographically the same as them – or worse: the same as their marketers or agencies.
You’ve Changed
You’ve changed… you know what, so have we. So give us 2 minutes to explain… or watch? We brought to life, now we discover We were just English speaking, now we cover 42 other countries We used to just create film, now we curate it as well We were just ad-hoc, now we have syndicated …
2017 Trends (that you can actually use)
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It can pay to be pro-Protein
It’s a bit like the Simpsons episode Marge vs. the Monorail where Lyle Lanley comes and tells Springfield they need a monorail and everyone just nods. Apart from Marge… Well, with protein, everyone is nodding and there doesn’t seem to be a Marge around.