Entries Written By Alistair Vince
What is ethnography?
The question is who cares? No, that’s unfair. We care. But what do these people (ethnographers) do, what makes them so special, they’ve even got a name that makes people think they’re ethical. Which isn’t right. Our friends over at Blogging Innovation ask ‘who is an ethnographer’ and the answer is simple. Everyone. Everyone observes …
These are the voids we’re looking for
Marvellous. If you’re one of these, then we want to speak to you. So keep this page bookmarked and make sure you come back in May. Things will be happening then that you’ll want to be a part of. Trust us.
By 2012, 90% of data will be video
Really? Oh that is good news (especially for us). Before you think that this is a figure that we made up just to make ourselves feel better, it’s actually a quote from Cisco‘s Chief Futurist, Dave Evans. He did a live Talk2Cisco broadcast at the end of July where he talked about the internet of …
Haul videos
You may or may not have heard of haul videos. Haul videos are essentially people (consumers) uploading videos on what they have bought from the shops – talking about what they bought and why they like it (the benefit of these for the marketer is that they are rarely negative – why would you buy …