Martin Weigel wrote a post at end of July that ended up winning Neil Perkins Post of the Month. It caught our eye when it was published for a number of reasons. Firstly, Stop Fetishising the Insight is a superb look at why there is not a need to push so dramatically the need for …

Nice on the startup daily about being open to unintended uses of your product. At watchmethink we have been and will remain fully flexible.  We develop in the direction our community and our customers take us. Whilst we have our core goals – we need to try stuff that we’re being pointed at. If one …

A couple of months back Ralph Orr wrote an interesting piece on the customers role in innovation. It presented both sides to the argument. Here at watchmethink we have an interest in this topic. We certainly believe the videos our community are providing could be extremely useful in any companies innovation programme. We’re on Steve …

There is no doubt that when you’re setting up a company, the best (or rather one of the quickest) ways to do it, is with people that are located in the same city as you. When we set up watchmethink we did it the hard way – there were 3 of us and we were …

So another week and another check list for us. This time spotted on Mashable from Bill Clark, the CEO of Microventures, listing the 8 crucial elements of start up success. Let’s see how we do. 1. Hire great coders. Check. 9/10. 2. Launch your product site quickly. Hmm. 5/10. 3. Identify your users. 7/10 4. …

I read with interest a post last week published by Neil Perkin at Only Dead Fish about the Portland Incubator Experiment and whether a model like that would work in the UK. Neil writes ‘The Portland Incubator Experiment has been going for a couple of years, actively supported by Wieden & Kennedy, and serving “as …

There are often days, evenings, mornings, waking up in the middle of the night, moments when the fear arrives. They only last for short periods, but when they hit, they hurt, and their knock on effects can sometimes put you off your stride for a few hours. I’m talking about the moments when you think …

One of the things I was personally looking forward to when we secured funding (which we did, just in case you didn’t know) was selecting an agency to work with. Having previously sold into agencies and having a wife who worked very much within that world, I had been witness to the many exciting, intelligent …

Ian McCarthy wrote an interesting piece back in February all about the Creative Consumer. It set me thinking (a lot) and now I’m ready to comment on it. Creative consumers are those ‘individuals, or communities of individuals, who adapt or modify a proprietary product offering. They tinker and experiment with almost any product, ranging from …