Entries Written By Alistair Vince
OpenIDEO – problem solving tribes
Under the headline ‘solving problems together for the collective good‘ the folks over at Contagious chat with Tom Hulme, Design Director at Ideo, about OpenIDEO (introduced via video by Jamie Oliver here), a platform harnessing the power of crowds, which they hope will provide solutions posed by brands, charities and individuals. Tom says some interesting …
Sausages Simon
[youtube=http://www.youtube.com/watch?v=jFEIMPFEglA] We saw this on Youtube. It’s something that we liked. Someone passing on their opinion on a product. It’s great. Interesting – portionable sausages. Like it. Wonder if any sausage manufacturers have seen this?
Make customers your number 1 priority
We’re always interested in seeing what people are saying about how companies should interact with consumers. Over at Blogging Innovation a recent piece on Reinventing Customer Relationships highlights Making Customers your number 1 priority. They go on to describe what companies should be looking at when running their business. These include How would we go …
Don’t assume the obvious
Over at future lab they recently wrote about neuroscience and it picking up the ‘what’s important’ elements of the yogurt consumption experience. It focused on assumption.. ‘it’s an important lesson for all product marketers. Don’t assume that the obvious product characteristics are the only important ones’ More importantly for us they go on to say …
We’re going to watch you think
Don’t count the people you reach, reach the people that count. A very clever man said that. We believe in that entirely. We believe it in so much we’re creating a company that will help brand owners do just that. Over the coming months you’ll be able to see the development of a project that …