In a trust vacuum, you’re lost.

BBDO is justifiably proud of its recent creative but seems a little muddled on the data/insight front. Cristal Rix wants insights to be data driven, and that’s all well and good. You can do all sorts of clever stuff with data – so much so that data is apparently nothing more than insight that got …

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You’ve Changed

You’ve changed… you know what, so have we. So give us 2 minutes to explain… or watch? We brought to life, now we discover We were just English speaking, now we cover 42 other countries We used to just create film, now we curate it as well We were just ad-hoc, now we have syndicated …

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It can pay to be pro-Protein

It’s a bit like the Simpsons episode Marge vs. the Monorail where Lyle Lanley comes and tells Springfield they need a monorail and everyone just nods. Apart from Marge… Well, with protein, everyone is nodding and there doesn’t seem to be a Marge around.

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