It never ceases to amaze me that so many companies still wait until a new product or service is just about to be launched before asking “how can we now link this launch to a consumer trend or insight?” A couple of observations from some of the global post-launch reviews we are continually asked to …

A huge amount of market research continues to be based on asking consumers to explain behaviours that they do not actually display

They can’t post rationalise the irrational. They can’t identify the unidentifiable. They can’t know the subconscious.

“We watch homemade tapes…. Wait, no, not those kind! Hey, come baccckkkk.”

We’re often called a vox pop video agency. However, every time we hear it, we die a little inside.

One client said to us that they would dread the day their boss would come to them and ask: ‘You remember that video we did last year? When that woman said something about health? Can you find it? Just the bit where she mentions our brand… it’s for a presentation I have tomorrow.’

There’s no excuse these days. Watching the real experience and behaviour of consumers must be at the heart of any CX process. It can now be achieved with small sample sizes and at minimal cost.

The word ‘impact’ hangs around a customer insight technique like a dark cloud. And rightly so. Insights need to incite.

We’re building something very special here at Watch Me Think…

Last month I had the pleasure of presenting at the AQR annual conference where I was able to show the attendees our searcheditshare.video platform.  What follows below is an overview of this talk. We know client expectations are increasing. Faster turnarounds on projects. Better quality insights. All communicated more powerfully. All that, often with less budget. …