Merging traditional qual with emerging qual methods and why
Global – March 2018
Jenny Hearne (Watch Me Think) and Julie Davey (Julie Davey Research) gave a presentation at Insights 18 on the power of bringing together the old and the new in terms of methodologies. This 3 min film underlines the benefits of a mixed methodology from a client point of view and features our clients Unilever and Aesop.
If you want to see the consumer videos and highlight films contained in this presentation then please email us and we will share them with you.
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