Machines need paths With apologies to many out there hanging their proverbial hat on AI, we have read an argument that states AI Is No Match for the quirks of Human Intelligence.  Insight problems generally cannot be solved by a step-by-step procedure, like an algorithm, or if they can, the process is extremely tedious.  I …

Nice egg, Mr Fabergé, but… Rory Sutherland (does it again) on how looking at the parts can destroy the value of the whole:  While more use of data, quantification and comparison is always good in theory, it is not always good in practice. For one thing, too much data drives people towards analytical thinking — …

Imposter imposters As Tim Minchin said of imposter syndrome:  I know we’ve all got it but it’s a bit boring now […] I don’t know if it’s the most interesting way to describe it […] Get over it and stop being a w*%ker […] Because you have plenty of evidence that you are good at …

Contrast, not constant Certainly we are evolutionarily wired to notice contrasts, not constants. Been lucky enough to go on holiday this year?  Wanted to stay there forever?  Well, apparently, that’s not advised. Without any contrast you won’t savour it as much, because you will adapt to the hedonism. Rory Sutherland (via one Mr D Kahneman, …

“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a brilliant piece directly related to empathy: We are not the target market.  It’s a simple trap to fall into, and that’s perhaps why so many of us do. We are a consumer, but we are not the …

In praise of terrific arguments We shouldn’t avoid robust, passionate, biased argument. In fact, under the right conditions, it can be the fastest route to truth. A good scrap can turn our cognitive flaws into collective virtues. Disagreement is vital to advancing human understanding, argues Ian Leslie (see what I did there). As the Wright …

Expressed user need This 101 on user needs is excellent.  It contains (and links to) all you need to know.  The test to see if you’ve found a valid user need? If you showed it to a user, would they recognise it as their need? Is it written with words real users use? Does it …

Are you a hanger or a dumper? Richard Shotton features on The Day One podcast. He’s discussing his 3 worst insight industry pet peeves (the myth of the public trust crisis, complex jargon, and the over-reliance on claimed data). On the last one, Richard uses Cialdini et al’s famous hotel towel experiment as an illustration, …

Painting with numbers Hannah Fry discusses visual thinking. It’s fascinating how it can reveal what would otherwise remain invisible, how it can have a profound effect on the way we approach problems, and indeed how it can sometimes mean the difference between life or death.  In there, she quotes the quote: “Only a graph speaks …

The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most valuable generation in the history of marketing”? So which of these do you think is a banal excuse for not including the over-50s in most marketing strategies: Brand loyalty won early will last a lifetime?  Everyone aspires …