The Sugar Levy – what consumers think they know
UK – March/April 2018
This first video in a 3 part study highlighting the categories that consumer think will be affected by the Sugar Levy being introduced in the UK in April 2018.
It’s quite an eye opener.
Watch out categories outside of Soft Drinks! The consumer has not been educated in what the levy includes, so it potentially could impact far more organizations than those it is meant to target.