Entries Written By Bo Beep
Salesman Balls
Language of intimacy Holding their hand through the process Virtual clinics Engage more people Getting confusing messages Double-teaming Co-mingling Back into Embedding content Reaching out Well groomed Dress to compliment your structure Pulling him off Cross-fertilising content Cool your jets Grab it with both hands What’s keeping them awake at night Send Alan a teaser …
Project Manager – no exp necc.
There you are! You may not know it yet but you could be our next STAR! Most likely you’re a recent graduate (though exceptions of course exist) looking to gain experience in a fast paced yet fun working environment. Obviously you are an asset to any pub quiz team. Someone who has the brains and …
The100: Improving focus, the world’s oldest companies and Boris Becker
In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction. Yet I’m not convinced that burning my inbox is the sea-parting solution many have been calling for. Not just because I’d have a hard time setting my laptop on fire, but we’d also simply replace it …
The100: Invidious comparisons, Geiz ist Geil and Barbara Cartland
I presented (at IIEX in Amsterdam) a few weeks ago on how our obsession with data is causing the empathy gap to widen, and it seems that isn’t the only issue it’s causing… Science, *please* meet Art Adam Smith discusses how a lack of access to ‘useful’ data is fuelling mistrust across an already gaping …
Quantum Thinking
Quantum Thinking in MRX – instructions deliberately not included There’s a lovely similarity between quantum mechanics and the world of market research – although unfortunately for us MRXers, being in 2 different places simultaneously is not one of them. No. The similarity lies in Manifest Subject Decoherence. That’s the boffins’ way of describing the Observer Effect. …
The100: Chaos, data and the sticky stuff of life
The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth in Marketing event the other week, you’ll realise why we started with the mighty Martin Weigel and his case for chaos revisited. It was a worthy winner of post-of-the-month on Only Dead Fish, and when Martin …
The100: Elephants, 60 minute insights and the return of the Goldfish
Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that could help a brand achieve cut-through. But today, the pressure to ‘get an insight in (what feels like) an hour’ has never been greater.” Simon Lamey talks about re-finding the customer. It’s so good, I’m going …
Unknown Unknowns: The Problem of Hypocognition
In 1806, entrepreneur Frederic Tudor sailed to the island of Martinique with a precious cargo. He had harvested ice from frozen Massachusetts rivers and expected to make a tidy profit selling it to tropical customers. There was only one problem: the islanders had never seen ice…. Hypocognition, a term introduced to modern behavioral science by …