Entries Written By Bo Beep
Project Manager – no exp necc.
There you are! You may not know it yet but you could be our next STAR! Most likely you’re a recent graduate (though exceptions of course exist) looking to gain experience in a fast paced yet fun working environment. Obviously you are an asset to any pub quiz team. Someone who has the brains and …
The100: Improving focus, the world’s oldest companies and Boris Becker
In the spirit of a New Mexican monk Email has long siphoned my focus into a cavity of distraction. Yet I’m not convinced that burning my inbox is the sea-parting solution many have been calling for. Not just because I’d have a hard time setting my laptop on fire, but we’d also simply replace it …
The100: Invidious comparisons, Geiz ist Geil and Barbara Cartland
I presented (at IIEX in Amsterdam) a few weeks ago on how our obsession with data is causing the empathy gap to widen, and it seems that isn’t the only issue it’s causing… Science, *please* meet Art Adam Smith discusses how a lack of access to ‘useful’ data is fuelling mistrust across an already gaping …
The100: Chaos, data and the sticky stuff of life
The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth in Marketing event the other week, you’ll realise why we started with the mighty Martin Weigel and his case for chaos revisited. It was a worthy winner of post-of-the-month on Only Dead Fish, and when Martin …
The100: Elephants, 60 minute insights and the return of the Goldfish
Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that could help a brand achieve cut-through. But today, the pressure to ‘get an insight in (what feels like) an hour’ has never been greater.” Simon Lamey talks about re-finding the customer. It’s so good, I’m going …
Prisoners of Geography
Interested in how the world came into its current political shape? Want to better equipped to second guess the next manoeuvres of the global stage by Putin or Xi?
The100: Fetishized, confabulated, homeboy research
In this issue of The100: different shades, shapes and forms of research; how fake news is a devil of our own creation, and mountain shepherds. Why not.
The100: Premium Mediocre
New edition of The100 is out. In amongst this outpouring: verbal gender tropes in movies, tuning out the kids, Uber’s first pitch, and margarine grief…