Language of intimacy Holding their hand through the process Virtual clinics Engage more people Getting confusing messages Double-teaming Co-mingling Back into Embedding content Reaching out Well groomed Dress to compliment your structure Pulling him off Cross-fertilising content Cool your jets Grab it with both hands What’s keeping them awake at night Send Alan a teaser …

You know when someone says to you out-of-the-blue and in a truly meaningful way: “Thank you – that work you did was utterly superb.” That the delivery. The sincerity,. The unexpected and voluntary nature of the message means it is genuinely meant and sincerely appreciated on the giver’s part? That’s the feeling we want to …

Quantum Thinking in MRX – instructions deliberately not included There’s a lovely similarity between quantum mechanics and the world of market research – although unfortunately for us MRXers, being in 2 different places simultaneously is not one of them. No. The similarity lies in Manifest Subject Decoherence. That’s the boffins’ way of describing the Observer Effect. …

We’re looking for more who are willing for us to visit them for an hour or so. We want to see where you work, hear what you do and understand your average day. What do you enjoy? What are your goals? Where can we help?

Above: The turtleneck twins on the most recent Watch Me Think school trip

In literally every example we’ve seen where clients have done any of these steps, no matter the category or country, it has delivered enormous benefits.

This is a very large petard. And a lot of people are making some elementary handling errors (let’s be charitable).

The objective, of course, is easy copy and easy clicks. For this industry, it’s terribly tabloid, and likely to prove pernicious.

The consumer’s lack of desire to find out the real stories generally means that they can be taken for a massive ride.

Watch Me Think’s Pocket sized Brand Builder is a kind-to-budgets way to conduct consumer video immersions that bring a HUGE amount of insight and evidence into discussions and meetings with both retailers and peers.

The Consumer Closeness Toolbox is a 12-month subscription to a near continual stream of consumer-made video insights, trend-unpacking, and free-rein feedback options with the consumers themselves.

The presidential race was not far from the minds of executives from America’s biggest brands and advertising agencies last month in Orlando, Fla., at the annual conference held by the Association of National Advertisers…. Read the full article on the publisher’s site: http://ift.tt/2fX2ejW