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Here’s your latest kicked sandcastles:

Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9 principles for being better…

File under: Must listen to I love Sam Conniff’s work on the Uncertainty Experts. And his talk with Neil…

“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”

Be brief, be better A study last year by BetterBriefs caused a core reactor meltdown after finding 80% of…
![The100: Nicey-nicey ads, real strategy, and nessecarily [sic]](https://blog.watchmethink.com/wp-content/uploads/2022/07/R1747931-01-768x432.webp)
No such thing as ‘strategic planning’ Roger Martin, Professor Emeritus at University of Toronto’s Rotman School of Management, shares…

“They don’t say what they think” For those of you that missed Nudgestock, it’s worth catching up on Paolo…

The 70s are for the newly 70’d When it comes to people, and our assumptions surrounding them, this caught…

Nudge, nudge, hoodwink Tim Harford wrote an excellent piece in the FT called ‘What nudge theory got wrong…’. A…

Told you it was dynamite I had the pleasure of chatting with Tom Goodwin for an hour earlier this…

Context is everything Adam Ferrier writes about why creativity always loses the battle against indifferent consumers. If you (or…

Ask-a-Researcher Is there a better combination than when something is both useful and fun? Didn’t think so. That’s why…

Ear candy The Right Honourable Lord of Marketing, Russell Davies, was interviewed as part of Google’s excellent Firestarters series….