The100 Newsletter
Get the latest insights knowledge in your inbox.
And pass off our horizon scanning as your own.
Sign up your soul here. Pets taken in part exchange.
✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Here’s your latest kicked sandcastles:
We’re going on a trend hunt The US Food & Wellness report 2024 is out. And, despite there being…
Invisible ignorance David Dunning (yes, the Dunning in the Dunning-Kruger effect) was interviewed about ‘self insight’. It’s a fascinating…
“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”
The Effect bias I made that name up to describe my predilection for this wonderful clickable diagram of cognitive…
Everything changes? BBH labs have analysed consumer behaviours, beliefs and attitudes to see if ‘change’ is really true. Change…
Machines need paths With apologies to many out there hanging their proverbial hat on AI, we have read an…
Nice egg, Mr Fabergé, but… Rory Sutherland (does it again) on how looking at the parts can destroy the…
Imposter imposters As Tim Minchin said of imposter syndrome: I know we’ve all got it but it’s a bit…
Contrast, not constant Certainly we are evolutionarily wired to notice contrasts, not constants. Been lucky enough to go on…
“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a brilliant…
In praise of terrific arguments We shouldn’t avoid robust, passionate, biased argument. In fact, under the right conditions, it…
Expressed user need This 101 on user needs is excellent. It contains (and links to) all you need to…