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Here’s your latest kicked sandcastles:

Grab some popcorn… A lil’ while back we shared Mark Ritson’s article on Liquid Death neglecting product. But now…

Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9 principles for being better…

“No real reason for this email, except to say that The100 is pretty much the only regular email I get that I read and click into. Thank you for enriching my inbox!”

Context is everything Adam Ferrier writes about why creativity always loses the battle against indifferent consumers. If you (or…

Ask-a-Researcher Is there a better combination than when something is both useful and fun? Didn’t think so. That’s why…

Ear candy The Right Honourable Lord of Marketing, Russell Davies, was interviewed as part of Google’s excellent Firestarters series….

De/Im-parting wisdom Tom Callard (soon to leave advertising agency BBH) wrote about the 50 things he’s learned in ad…

“When in doubt, read Bullmore.” Tom Darlington starts us off this week with a must read for anyone in…

I’m back. You didn’t notice. That’s ok 🙂 Neither did anyone at Watch Me Think towers (which I take…

Have the last laugh The use of humour in advertising has nosedived over the last 15 years. As of…

Happy New Year and all that (at what point should we stop saying that?); welcome to another year of…

To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into the archives and…