Richard Shotton on The Pratfall Effect
He was speaking about the praftall effect in relation to products and brands.
In social psychology, the pratfall effect is the tendency for attractiveness to increase or decrease after an individual/brand/product makes a mistake, depending on the individual/brand/product’s perceived ability to perform well in a general sense. i.e. A perceived highly-competent individual would be, on average, more likable after committing a blunder, while the opposite would occur if a perceived average person makes a mistake.
Richard conducted an an experiment with the audience using 2 cookies to demonstrate the attraction of being flawed…
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